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About Lipstick Affirmations

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Lipstick Affirmations is a social media campaign helping women to feel more self-love daily through the power of affirmation writing.

Using Instagram and Facebook as her main platform of communication, Sammy shares daily affirmations with her following, delivered to their feeds every morning to jumpstart their days with positive thinking and life lessons. The visual affirmation and its supplementary message are written to encourage peace and self-confidence so that no matter their external circumstances, the reader is motivated to feel good about themselves now from within.

 Lipstick Affirmations are often re-posted by followers to their own followings, expanding the reach of the message and its viral motivation. Additionally, followers have adopted writing their own affirmations as inspired by Sammy’s example.

The mission of Lipstick Affirmations is not to just show – but actually teach – women how to write affirmations so that in times of internal strife and stress, they can immediately remember that they are more powerful, beautiful and special than they think.

Visit the archive of Lipstick Affirmations | Check out Lipstick Affirmations on Instagram

How Does Writing Affirmations Help Me? 

The emotional benefits of writing affirmations can be accredited in various ways. First, the repetitive nature of affirmation writing re-wires your brain to believe exactly what it is you are affirming, be it an emotion, an expectation or goal, or different set of circumstances than what you currently reside in.

Because you are re-wiring your paradigms (i.e. who you believe you are and your current situation / state / emotion) to a higher level of confidence, you therefore begin to actually feel that confidence and are inspired to take necessary steps to create the reality you affirm.

Mystics will say that affirmation writing is using the law of attraction to call in what it is you wish to create in your life. Be it financial freedom, a new car, the perfect partner, a particular job / travel / school opportunity, writing affirmations is a key step to using the power of your mind’s internal reality to “call-in,” or attract, your external realities.

What is the History of Affirmations? 

In Exodus 3:14, Moses heard from God: “I Am Who I Am.”

Interpretations of this passage – where Moses stands on a mountain and asks God for his name, to which he replies “I Am Who I Am,” is that to say ‘I am’ is to say God’s name. So to say “I am” is to speak God’s name and to write affirmations is to, essentially, affirm that we are a piece of God and therefore creators in his name, “I am.” 

Affirmations aren’t just “I am” statements. Affirmations are declarations rooted in faith and positive thinking. Affirmations can be your words of praise, support and faith in another person. To believe in another person is to believe in yourself, as we are each reflections of one another.

Affirmations are not psychic readings, tarot cards, fortune cookies or anything of “predicting” nature. While these can offer inspiration, ultimately affirmations are what you decide and affirm for you.

The Power of “I Am” is the Power of You

Most importantly, the power of affirmation writing is just a shift back to the motivational power of you. 

We are each people of great possibility, potential and presence. We are already beautiful, are already special, we are already powerful. And when we can live in a state of this self-love, we can live in a state of joyful creation, expectation and service to ourselves and the world.

Affirmation writing is a tool at our fingertips to recognize who we really are even when things feel impossible or out of reach. With the power of a pen and some paper, or even using the notepad application on our iPhones or statements of our mind, we can shift from feeling less-than to more-than-enough with the strength of two simple words: I AM.

How to Write Affirmations

Affirmation (n): Something declared to be true; a positive statement or judgment.

1.) Listen to the thoughts in your mind. What negative statements are presenting themselves over and over again? These repetitive thoughts are signs of stress and strife blocking you from living in the moment.

2.) Shift these thoughts from being an “obstacle” to an “opportunity.” Recognize that “where there is no struggle, there is no progress” – Frederick Douglass. With this mantra in mind, you can begin shifting yourself from pain to feeling good.

3.) Start your affirmation positively. For example, “I am,” “I let go,” “I will,” “I trust,” “I know,” and “I can.” Visit hash tag #lipstickaffirmations on Instagram for ideas.


Stressed over your finances? The affirmation, “I am always working hard and therefore always attracting more money into my life” is perfect.

Stressed over relationships? The affirmation, “I trust our love will present the solution to this problem” declares peace is on its way.

Stressed over stress? The affirmation, “I am in a perfect place of peace, because everything I need is always here with my best interest in mind” lessens anxiety and the need to control.

4.) Seal your affirmation with a kiss by literally “kissing” the paper near where you wrote the affirmation.

5.) Take a photo of the affirmation using your smartphone and share with your following on Instagram. Tag me @SammyDTV and hashtag #lipstickaffirmations.

Visit 101 Positive Words for Affirmation Writing to jumpstart your affirmation writing and positive thinking!

Quotes About Affirmations and Positive Thinking 

“Of course there must be lots of Magic in the world,” he said wisely one day, “but people don’t know what it is like or how to make it. Perhaps the beginning is just to say nice things are going to happen until you make them happen. I am going to try and experiment.”  ― Frances Hodgson Burnett, The Secret Garden 

“Grateful souls focus on the happiness and abundance present in their lives and this in turn attracts more abundance and joy towards them.”  ― Stephen Richards, Think Your way to Success: Let Your Dreams Run Free 

“When you are discontent, for example, you always want more, more, more. Your desire can never be satisfied. But when you practice contentment, you say to yourself, ‘Oh yes – I already have everything that I really need.’” ―The Dalai Lama